Yuck. How is this going to affect flight search sites?

I bet VPN services to make you look poor or highly price sensitive will now popup.

My bet would be flight search sites will learn how to exploit this to get you the lowest fare and Delta will abandon this as it will drive business to aggregators. My money would be the search sites win out as very few have loyalty.

	▲	spankalee 15 hours ago \| parent [-]
		One maybe(?) not terrible outcome is that flight searches evolve to become instant auctions like ads. I do a search, and the airline bots get a chance to bid on that flight itinerary. This _should_ drive prices down if there isn't collusion with the market-maker. But could lead to marketplace consolidation like ads too, which would then enable the collusion.

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limagnolia 15 hours ago | parent | prev | next [-]

Yeah, this will evolve into a very easily gamed system, where only those most ignorant of how how it works pays more.

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FireBeyond 15 hours ago | parent | prev [-]

I think (sadly) the recourse there will be to require an account for ticket purchase, with of course, a capture of your REAL-ID compliant ID so you can't just create burner accounts...