I would like to make a correction. "1 in X companies" should be replaced with "1 in X marketing departments". The fact that the companies talk about AI does not mean they will do anything about it. It's trendy

From the linked PDF:

> This report uses a range of cutting-edge LLM-assisted data techniques to extract key risk information from S&P 500 company filings. Following the recent boom in generative AI, we examine reported risks from these leading firms related to artificial intelligence. We clarify the extent to which firms are reporting new AI related risks, what kind of risks are being reported and what these indicate about the broader dynamics of AI in big business.

This is unrelated to marketing departments.

Marketing and hype have, as they would say `synergised` in recent decades under new media. Which sadly distracts from the analysis of companies, which is why valuation of companies is more based on PR over assets. I would go as far as calling it hypedinflation, as all that money that ends up in the market, comes from consumers in the end.

So saying AI is the biggest threat to the S&P is glossing over the root causes. Analysts, getting sucked into the marketing hype, are self-fulfilling in that some people go on their recommendations. After all, in the past if a bank was questioned about how stable it is, could easily see a domino of withdrawals that snowballs into actualy becomming unstable, even if it wasn't before.

I don't think those words come from ads, rather than investor reports and calls.