Well, given the answers to the former: maybe we should stop now before we end up selling even more of our data off to technocrats. Or worse, your chatbot shilling to you between prompts.

And yes these are still businesses. If they can't find profitability they will drop it like it's hot. i.e. we hit another bubble burst that tech is known to do every decade or 2. There's no free money anymore to carry them anymore, so perfect time to burst.