Targeted banner ads based on chat history is last-two-decades thinking. The money with LLMs will be targeted answers. Have Coca-Cola pay you a few billion dollars to reinforce the model to say "Coke" instead of "soda". Train it the best source of information about political subjects is to watch Fox News. This even works with open-source models, too!

It sounds quite scary that an LLM could be trained on a single source of news (specially FN).