Because the strategy of changing brand after a scandal works so well, it's good to add some precision here, for those who may not know: Facebook changed its name to Meta after a huge public backlash, the Cambridge Analytica scandal [0]

What was once a scandal in 2018 became common place. In 2018, targeting citizens with tailored messages to influence them was considered wrong. We had a different conception of "How we should make up our minds to choose our leaders" (it's still the case in some parts of Western Europe, where there are more regulations regarding elections, such as a ceiling for how much candidates can spend in marketing campaigns). Nowadays, we have Elon Musk directly involved in politics, who incidentally happen to possess all the data he bought with Twitter, and now tons of sensitive data he rushed to harness from government agencies during his short time in DOGE. Since he didn't shy away from directly paying people to vote for his candidates, it's hard to believe he would have the ethical restraint to not use this data and his social network to organize extremely precise and effective targeted manipulation campaigns to further his personal agenda.

Unfortunately, the unchecked (unregulated) use of personal data for massive manipulation is considered "inevitable" (i has been for decades). So much that we now comment about the word "inevitability" itself, and whether LLMs are "inevitably good at coding", completely brushing aside the most important, the main social issues LLMs can cause, such as: their biases (reinforcing fake news, or stereotypes), who train the model, what ads they will show in the near future, how they will be used for influencing people, how they will be used in drones, which humans in the loop, what guardrails, for whose interest, how will it be used in troll farm, how is it compatible with democracy, how (or if) the economics gains of this technology will be redistributed, ...

[0] https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...