Between the ridiculously optimistic and the cynically nihilistic I personally believe there is some value that extremely talented people at huge companies can't really provide because they're not in the right environment (too big a scale) but neither can grifters packaging a prompt in a vibecoded app.

In the last few months the building blocks for something useful for small companies (think less than 100 employees) have appeared, now it's time for developers or catch-all IT at those companies and freelancers serving small local companies to "up-skill".

Why do I believe this? Well for a start OCR became much more accessible this year cutting down on manual data entry compared to tesseract of yesteryear.