I'd argue that zero dollars are spent convincing anyone that LLMs are people since:

A. I've seen no evidence of it, and I say that as not exactly a fan of techbros

B. People tend to anthropomorphize everything which is why we have constellations in the night sky or pets that supposedly experience emotion the way we do.

Collectively, we're pretty awful at understanding different intelligences and avoiding the trappings of seeing the world through our own experience of it. That is part of being human, which makes us easy to manipulate, sure, but the major devs in Gen AI are not really doing that. You might get the odd girlfriend app marketed to incels or whatever, but those are small potatoes comparatively.

The problem I see when people try to point out how LLMs get this or that wrong is that the user, the human, is bad at asking the question...which comes as no surprise since we can barely communicate properly with each other across the various barriers such as culture, reasoning informed by different experiences, etc.

We're just bad at prompt engineering and need to get better in order to make full use of this tool that is Gen AI. The genie is out of the bottle. Time to adapt.

We had an entire portion of the hype cycle talking about or refuting the idea of stochastic Parrots.