Note to all founders:

Tell the reader what your product is - first.

And you can't manage to do that, then your logo link should go to your product, not back to the blog.

I gave this TWO attempts to find out =what the product is - that's the biggest opportunity most startups will get - and this company failed twice to tell me conveniently what it is and I am not trying a third time.

Completely agree. It took me much longer than I wanted to figure out what the hell Couchers is. Be direct and to the point with the language you use above the fold (on the home page...not the blog post).

Did they change it in the last hour? The logo sends me to the homepage, not the blog.

I don't think the blog post was written for Hacker News.

It's in bold in the 3rd paragraph, but that requires you to know what couch surfing is in the first place.