Nah, we still treat people thinking about it as crackpots.
Honestly, getting into the whole AI alignment thing before it was hot[0], I imagined problems like Evil People building AI first, or just failing to align the AI enough before it was too late, and other obvious/standard scenarios. I don't think I thought of, even for a moment, the situation in which we're today: that alignment becomes a free-for-all battle at every scale.
After all, if you look at the general population (or at least the subset that's interested), what are the two[1] main meanings of "AI alignment"? I'd say:
1) The business and political issues where everyone argues in a way that lets them come up on top of the future regulations;
2) Means of censorship and vendor lock-in.
It's number 2) that turns this into a "free-for-all" - AI vendors trying to keep high level control over models they serve via APIs; third parties - everyone from Figma to Zapier to Windsurf and Cursor to those earbuds from TFA - trying to work around the limits of the AI vendors, while preventing unintended use by users and especially competitors, and then finally the general population that tries to jailbreak this stuff for fun and profit.
Feels like we're in big trouble now - how can we expect people to align future stronger AIs to not harm us, when right now "alignment" means "what the vendor upstream does to stop me from doing what I want to do"?
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[0] - Binged on LessWrong a decade ago, basically.
[1] - The third one is, "the thing people in the same intellectual circles as Eliezer Yudkowsky and Nick Bostrom talked about for decades", but that's much less known; in fact, the world took the whole AI safety thing and ran with it in every possible direction, but still treat the people behind those ideas as crackpots. ¯\_(ツ)_/¯