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1vuio0pswjnm7 7 hours ago

"Web search was a waste of time long before the Apocalypse."

Difficult to find anyoone who will acknowledge this given the amount of mooney involved.

One search engine website pitched itself as having a mission to "organize the world's information". However search != organisation. The information the company was searching did not belong to them. It was outside their control. It generally remains disorganised.

The mission was actually to copy the world's information, intermediate access to it and sell advertising services.

The company did not sell "organising services" to information publishers. It sold online advertising services to advertisers.

Intermediating access to information was nothing more than a tactic to asemble audiences for advertising. The mission was to sell online advertising services.

Organising information for web publication is still an unsolved problem. (The problem of vast amount of disorganised information on the web remains unsolved.) Information that is organised is more easily searched. If organised well-enough, it can be generally be browsed without searching.

Utrustworthy, unethical coomputer nerds found ways to make money from the disorganisation. They became wealthy and were celebrated as being "successful". ^1 As such, it is difficult to find anyone who will acknowledge that relying on "search", where the algorithm is properietary, secret and can be still gamed by "SEO", etc., was deeply flawed. Flawed not in the sense of it offered no opportunity for making money. Flawed in the sense it ultimately does not work well for locating the information sought by the searcher.

If the wealth from intermediating access to information via "search" begins to dry up, then perhaps the fundamental flaws of web search will (again^2) be acknowledged.

1. NB. No one has been successful in organising the information published on the web.

2. As they were in the 1990s when one search project claimed (falsely) it wanted to counter the effects of advertising on "search" and remain in "the academic realm" only to then become the dominant web advertising services company.

It makes sense that product searches might be effective because product infomation tends to be organised.

1vuio0pswjnm7 2 hours ago | parent [-]

https://deskthority.net/wiki/Chatter