It's 80% of what you want and it's installed everywhere.

You could go for something closer to exactly what you want, but now you've got an extra set up step for devs and something else for people to learn if they want to change it.

I would say if you're looking for cli args then you shouldn't be using any wrapper like make at all. Just call the underlying tool directly. Make is for doing big high level things in the standard way, nowadays quite often in CI pipelines.

Yep, that's how I used it on the job before. "make test" would run tests locally and in CI pipeline, keeping the CI file refreshingly short at that point.