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BrenBarn 15 hours ago

The other thing is that in those medical contexts, the choice is often between "use this specific treatment under consideration, or do nothing (i.e., use existing known treatments)". Is anyone planning to fold their startup if they can't get a statistically significant read on which website layout is best? Another way to phrase "do no harm" is to say that a null result just means "there is no reason to change what you're doing".