Unless someone else makes an equivalent product and sell it for $14/year, and every user switches to the new product, this statement is moot. A product justifies its price tag as long as people are willing to buy it at that price.

Revenue optimisation is a different concern. Would they sell more if they priced it at $10? Maybe. Would the total revenue ($10 * number of users) be higher than now? Maybe not. There is a local maxima and it appears that they calculated this to be ~$15.

>Unless someone else makes an equivalent product and sell it for $14/year, and every user switches to the new product, this statement is moot. A product justifies its price tag as long as people are willing to buy it at that price.

adguard is free and I don't think I've encountered an ad that it didn't block. There's also open source adblockers like ublock origin lite, and some other one that was mentioned earlier this year but I forgot the name of.