As this post is trending quicker and more than I would have expected it to, I would like to add to this story:

It appears to be a similar case across the MENA region. While the SMEX post primarily focuses on WANA, it is possible to find other reports (e.g. [1]) from the MENA region that describe similar practices by Samsung. There, however, the stories talk about "Aura", rather than "AppCloud".

[1] https://www.moroccoworldnews.com/2025/06/212144/samsung-embe...

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averysmallbird 2 days ago | parent | next [-]

Same same. SMEX is based in Lebanon — (S)WANA is an obnoxious term that’s going around for MENA.

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Mistletoe 2 days ago | parent [-]

We don't know what any of these acronyms mean!

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hmcq6 2 days ago | parent | next [-]

MENA - Middle East & North Africa

WANA - West Asia & North Africa

SMEX - "a non-profit that advocates for and advances human rights in digital spaces across West Asia and North Africa." (from their website)

	▲	more-nitor a day ago \| parent [-]
		"non-profit" doesn't mean "this guys are morally right and only conveys truths" it just means that they don't pay taxes

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bapak 2 days ago | parent | prev [-]

"Arab countries"

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eddythompson80 2 days ago | parent | prev | next [-]

What is the difference between WANA and MENA. Sounds like the same territory

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the-anarchist 2 days ago | parent [-]

Yes, but, no. It's one of these things where multiple terms mean the same thing but then again come from different times/areas and, upon closer inspection, mean different things. But they're the same. But not really. [1]

A.k.a. I tried to be as politically correct and cite the term used by the respective reporting. The main point I was trying to bring across was that apparently there are two apps involved, not only a single one.

[1] https://en.wikipedia.org/wiki/Middle_East_and_North_Africa

	▲	eddythompson80 2 days ago \| parent [-]
		Ah, I see. Trying to find a way to include Pakistani, Afghanistan, Somalia i.e non-Arab or Persian Muslim states in the vicinity.

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nacos a day ago | parent | prev | next [-]

I used to manage an enterprise fleet of mobile devices.

This AppCloud crap has also been pushed to devices in the Europe Open Market.

I also know that this shouldn't have been installed on enterprise devices (either Android Enterprise managed by MDM or E-FOTA managed - don't remember exactly). We had an akward conversation with some Samsung representatives..

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ehnto 2 days ago | parent | prev [-]

Was installed on my device bought in Australia as well.