It just makes you wonder why Apple is so behind with its apps. I remember when Android was the one struggling to catch up, but now the tables have turned. A friend of mine was able to remove people from a photo ages ago, something that only recently came to iOS. Apple spent so much time and money on those 3D avatars, but honestly, who's using them? I mean, 8-year-olds don't even have iPhones, right?

Apple could take inspiration from this little app and build something brilliant using AI and machine learning.

- An app that animates your photos and lets you record a message on top

- Or a feature in iOS that converts any audio into text and lets you summarise 2 or 5 minute voice messages into a paragraph. I don't have time to listen to long audios. And please, don't just add it to Messages, add it to iOS.

- Or an app that turns your voice messages into a video with subtitles for people who can't hear, with animations, background moving, colours, and all the AI jazz.

- Or even better, an app that creates images based on what you're saying in the audio.

I don't know, there are so many cool ideas floating around.

Apple really needs to start showcasing its AI capabilities. Even the camera software feels behind. I keep upgrading the hardware & software and barely see any difference.

Tim, if you are reading this: Stay hungry, stay foolish!

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zahirbmirza 3 days ago | parent [-]

These all really good points. And also really good ideas. I think they're going half heartedly going the way you envisage (i speculate). Mimojis are pretty fun but literally It's an app my 3 year old wants to use. Runway ML has an awesome realisation of some of your ideas, well worth having a look at... Apple allowing developers to access their own AI on device foundation model is apparently a step ahead, but at the same time so much power is being kept under the surface that would be amazing to actually use. I love your thoughts and thinking btw.

I think "behind" because they are risk averse and short of a unifying vision atm. Share holder satisfaction and unimaginative decision making perhaps?

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pyman 3 days ago | parent [-]

I think big tech companies take risks, calculated ones, and they're masters of prioritisation. Pushing AI to devices was a smart move by Apple. They're great at giving developers cutting-edge tools to keep an edge in app quality.

I just hope Tim's gamble pays off and we start seeing some amazing apps soon. Because Siri was a massive flop (cool tech, but completely useless), the camera software feels outdated compared to some Android phones, and the 3D emojis felt like a bad marketing idea to get kids playing with their parents phones and hooked on Apple (just like McDonald's did with Ronald the clown).

	▲	zahirbmirza 3 days ago \| parent [-]
		I have definitely some optimism about on-device AI combined with iOS integration ie App Intents. They were really keen on developers making something with this, and I can see why. It gives a chance for Apple to allow us to provide a different experience than Siri when it comes to an AI "powered" OS interface.