I started out as a freelance marketer, selling WordPress websites to small businesses.

Over time, more and more of my clients began demanding CRM systems and automation.

Eventually, I expanded my technical skill set and studied computer science.

Conclusion:

Learn marketing — not just advertising, but things like positioning, understanding customer needs, and even cold calling. Or: get someone on your team who does understand marketing.

Current market needs (from my perspective) that a tech freelancer can solve and "easily" sell:

Websites for small businesses

CRM systems and automation

AI agents for mid-sized businesses