Fun post! I drew the first 5 iterations by hand myself and I'm finding it easiest to think of as a self-similar coloring of a square tesselation.

If you start with the shape of iteration 3, it tessellates as a 5x5 square tile. Make an infinite grid of those tile shapes with one iteration 3 version in the center. Treat that center tile as the center square in the iteration 3 pattern and color the tiles around it according to how the 2nd and 3rd iterations were built of squares. This gives you the 4th and 5th iteration and you can continue to iterate on the coloring outwards to color the grid of tiles in the wallflower pattern.