Yes! Heinz is coke. Hunts is Pepsi. Everything else is usually lesser.

Yes for me theres a whole variety of low-brow staple packaged processed foods I think we've all sort of imprinted upon a certain flavor profile growing up.

I'd rather explore entirely other flavors/categories than spend 4x on some fancy knockoff to signal I'm low brow high end. Extremely diminishing returns, and mostly just tastes different.

I don't need a $4 replacement for a Coke or a $5 Mac-n-cheese or a $10 bottle of ketchup.

Honestly we should all be buying less of these processed foods, not going further upmarket with them.

Don't forget French's (is it the RC Cola of ketchups?)