Libraries had the same count down, but it just wasn't in your face. If you returned a book after the agreed time, they charged you late fees. These guys just cut off access to it. They should have a late fee equivalent where you can extend the time without having to pay the full rental rate again.

Maybe I was not clear, but the counter only ran while it was playing.

That is something completely different to me, as it limits replaying.

Having access for 14 days lile a boo kwould be something very different and more OK with me. But limiting the act of playing that audio itself has a new quality for me.