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JohnFen 3 days ago

The key is to remember that you're an Outsider, an unknown quantity, and so you present an inherent risk from the outset (especially in the genAI field, which brings a lot of additional suspicion all on its own). What you need is an advocate who is already established and respected in the industry you're targeting. That gives you a bit of "social proof".

You have one customer... assuming that they are happy with your offerings, perhaps you can get them to be your advocate? Offer them a great deal in exchange for being able to use their name in marketing materials, to get them to write up an article about your product in a trade journal, to talk you up at trade shows, etc.

BizarroLand 2 days ago | parent [-]

With good word of mouth, one customer becomes ten.

owebmaster 2 days ago | parent [-]

not when the next customer is the competitor of the first one.