However you must concede that the perspective of an outsider can be refreshingly eye opening sometimes, even to experts. Especially when it reveals the arcane practices that make a field difficult to learn - for example here the point about the base being too implicit is very valid. The article is perhaps ignorant of a few things, but its criticism shouldn't be dismissed outright IMO. Accepting constructive criticism from someone less experienced at something is a good exercise in humility, and can often help you improve. It's far from a "curse in any field".

That would assume that the entire world hasn't already tried this a thousand times over.

Measurements are standardised communication tools. If you start changing the definitions, things fall out of the sky and on your head.