Great post, the fusion of scale with unit is a mess.

When using it as a factor, for example when describing attenuation or amplification it is fine and can be used similar to percent. Though the author is right - it would be even more elegant to use scientific notation like 1e-4 in this case.

For using it as a unit it would really help to have a common notation for the reference quantity (e.g. 1mW).

But I guess there is no way to change it now that they are established since decades in the way the author describes.

Scientific notation would be worse, because you can't add them to get the combined gain. That's where dB's really shine.