This won't work either socially or for funding. Local circles are where it's at in 2025. Exclusivity, but not even stated by implication, and for safety and confidence. Homey exclusivity, like a close friend's living room. Knowing people already is cool. Hanging out with people you already know is social proof. Lean into that. It's already there in the name. People remember that brand from days when making friends felt easy.