I find this kind of thing hilarious, it's like the window glass company hiring people to smash windows in the area.

Not really. If HiddenLayer sold its own models for commercial use, then sure, but it doesn't. It only sells security.

So, it's more like a window glass company advertising its windows are unsmashable, and another company comes along and runs a commercial easily smashing those windows (and offers a solution on how to augment those windows to make them unsmashable).