There's a 5-seat SUV version, so that expands the market a bit. I'm still not convinced it'll sell without beefing up the specs a bit while maintaining the price.

"third car" for people with money to spare.

Yeah, but the same ~$20k - $30k buys you a heck of a lot more ICE. A new Maverick XLT starts in that range. Or a Lariat trim at $34k. And if this is just a toy, that same money gets you in a new base or very high-spec used Miata.