A more reasonable comparison is probably the hybrid Maverick, which appears to be popular (at least around here), has 4 doors and actual features, and starts at around $25k.

>and starts at around $25k

I don't think you can actually buy one for that. They were tacking on an extra 10k as soon as they came out and eventually just moved the price up by like $5k and they still generally sell for higher than that.