> I'm not convinced Americans will actually buy such a vehicle because we are used to our modern conveniences

My town is FULL of workers doing hauling, painting, gardening, construction, etc., and they're all driving old worn rusting pickups that barely seem held together. There's definitely a market for minimal trucks designed to just get the job done without the "modern conveniences".

I also see this truck appealing to city/college/corp. campus fleets.