> Paint doesn’t take engineering time.. just spend $500 and let some other company do it.

Are you sure you read the article? The is explicitly addressed.

DIY wrap kit I guess is a form of options, but again seems like a missed revenue opportunity. Some of your market wants DIY customization, but realistically some anmount of (or almost every) consumer would rather pay +$1000 for a nice colored than $400 for a wrap kit.