Ah yes, the classic "reverse engineering" (read: blatant design theft) turned into a quick profit scheme. Peak entrepreneurship.

Their X profile proudly displays "UK-based" while conveniently ignoring basic UK business regulations: no company information, no proper invoicing, no VAT details for B2B sales, and mysteriously missing business address requirements.

Looks suspiciously like someone running an under-the-table operation, courting legal trouble not just from the original designers they're "inspired by," but from Her Majesty's Revenue & Customs who tend to take a rather dim view of tax avoidance.

I agree with most of what you said, but just want to clarify for others that VAT registration is optional until revenue is high enough to reach the threshold.

Not being VAT registered when starting out is not necessarily a sign of a tax dodge.

These are not required for self employed (nor is VAT registration up until certain revenue, as gp points out). However given nature of business and potential liability, seems LTD company should be the route to take.

Thanks for pointing out the regulations part, I didn't realise I was giving that kind of impression. To be honest, it's my first time doing something like this, and I'm going to take the necessary steps as things grow.

> Her Majesty's Revenue & Customs

Nitpick: the "H" in HMRC stands for "His", since it always changes to match the current monarch.