People want slop, they always wanted slop and there is no magical mind controlling powers in a Facebook feed. It was the case in the age of TV, magazines and when nobody had any idea how to even measure what people want.

If Mark Zuckerberg forcibly injected educational material and long form journalism into everyone's feed the average user would uninstall the app. People have been consuming crap since they were able to draw boobs on cave walls with chalk. Do you know why every belief system that claims people are ensnared by some false consciousness fails? Because they aren't, there's no such thing. Mark Zuckerberg is exactly right about one thing, he gave the people what they wanted, and if he's going to lose to a platform like TikTok it's because they're even better at it

I was speaking more to the work of Nir Eyal. His ideas were widely used in the tech industry and he quite literally wrote the book on how to build habit forming products.