"want" is different from "will consume if offered". Arguably, the definition of "want" that most people use is one of higher-order desire. E.g. a drug addict wants drugs, but doesn't want to want drugs. People might choose a certain feature if offered and they aren't aware of its negative impact on their mental health. Then they might become cognizant of the negative effects but by then the choice to not use that feature is no longer available so they're stuck with what they have. Alternatively, the choice to not use the feature might still be present, but the neural reward pathways have already been built. The user then wants the feature, but they don't want to want it.

Well articulated :). I can get on board with that