To quote David from the Acquired episode on Meta:

> I really want to keep hitting on this insight again, that Mark correctly identified of social shifting from the town square to the living room. This is a second order effect of that shift that the company didn’t see coming. Because once you shift social from the town square to the living room, it now becomes possible to divorce media from social. You’re already getting your social now in private, in your digital living room. The town square can become something that is completely not social.