> [...] as something that happened to Facebook/Meta rather than something driven by Facebook/Meta to satisfy Wall Street. Social media did not naturally evolve into what it is today:

As soon as you have any platform which says "hey you there with an email address, you can put content on here that can be seen by anyone in the world." you will slowly end up with a scene that looks like all these sites we have now. Advertiser's and influencers will be there, at your behest or otherwise. There's only two options to avoid this. 1. Aggressively tune your algorithm against pure engagement and toward proximity. 2. Explicitly dissallow broad reach of content. And when I say aggressively I really mean it. If people can "follow" others unilaterally, even only showing "followed content" will still lead to most people seeing mostly high engagement posts, rather than their friends. At what point (degree of intervention) does something go from "natural" to "driven"? It's a hard question, but one things for sure, a Facebook that didn't allow high engagement content would already be dead.

Exclusively chronological timelines improve this situation immensely.

As soon as you're using "algorithmic" timelines the battle is lost.