They could be huge in this, but sadly they'll continue to ruin it because (IMHO) they are rotten at the core. I can't tell you how many times I've seen a question posted on a relevant topic, switched tabs to consult the manual to verify my memory, and then gone back only to see Facebook do its ADHD reload and bury the question.

Once people get sufficiently frustrated and the ad revenue declines below the cost of running the servers, we will immediately lose all of the information shared there. None of it will be archived like the old forums. It's a genuinely sad situation.

> and then gone back only to see Facebook do its ADHD reload and bury the question

Does anyone know why facebook does this? It's the most infuriating thing, like it's assuming the poor user doesn't know how to "refresh" a page so it does it for them, because clearly they got stuck on an old crusty piece of content.