> Jeez Zucky, I wonder why social is dying. Is it because there's no bloody social between the ads and random algorithm shite anymore?

Well, there is a 'tab' (at least on mobile) that is eventually marked 'Friends' buried inside 'Feeds'. The irony is lost on Zuck I suppose, as that used to be the front 'page' and KSP of Facebook.

All of my friends and family just have big whatsapp groups instead.

Guess what will be the next target of randomly inserted ads?

Pretty sure the next target IS gonna be WhatsApp. Ads inserted at random intervals into groups. Give that whole cycle enough shit iterations and we are back to mailing lists and IRC channels.