Enshitification. Investors want their ever increasing return on their investment, even if it means plastering the product with ads

There are limits to this--at some point it reaches a tipping point, and the people leave.

We've broadly seen this on FB with American Millenials (the "core" original FB demographic, there's only so much people can take or so much "value" they get from sinking their time there.

It's shit even with an ad blocker. The problem is that there's just very little organic content anymore, because the fad of posting all the time on social media passed. A social media site can't subsist on birthdays, wedding and babies, but that's all people post about these days. The interesting stuff has moved (back) to topic-based groups or pseudonymous forums (like this one).