About couple years ago I logged onto Facebook for the first time in nearly a decade to sell something on marketplace. I took a peek at my feed and the set up was:

Post from some guy I barely knew in high school talking about giving all at his job with zero comments or likes followed by Ad, Ad, Ad, Ad endlessly. I just kept scrolling and scrolling and hitting more pages of ads.

I refreshed and got a different single post followed by more ads. I took a short video of the feed to show my friend who worked at Facebook at the time and he said “oh it might do that when it doesn’t know what to show you, if you use it more it will get better”

I asked how it would learn what I liked when it was just showing me ads and he didn’t have a good answer. I guess nobody cares there.

And why would some one continue to use it if all it does is show ads? You have to put some cheese on a rattrap if you want the rat to stick his head in it.