> Instagram and TikTok are also trending towards content consumption

Huh? They were explicitly built for that purpose, not "trending towards". Without content consumption, those platforms are nothing.

I guess he meant content produced by "professional" content creators with the only goal of earning money instead of interesting pictures from your friends' life.

At least that's how I experience Instagram these days. It's a chat app where people send each other content made by others in the DMs.

Very few of the people I know personally have posted in the last few years, but most of them seem to casually use the app to explore whatever the algorithm shows them.