Very true and I think is part of their business model. A more lonely/isolated user is more likely to buy stuff to soothe themselves thus clicking in the advertisements they show.

Not just theirs.

The recent Switch 2 ad with Paul Rudd replaced friends coming to join him with tiny images on screen, leaving him utterly alone.

Or the Apple "Intelligence" ads that insist on never having any human-to-human communication (let an AI send that letter to mom) etc.