It’s crazy to me that he’s just making this shit up and people are laughing at it - it’s the same impulse that drives people to repost agitprop completely critically, without any thought for the accuracy of the content or the aim or the context or anything, really, aside from the like the way the idea of it makes them feel.

Walk into literally any place in America that serves coffee, ask for ‘just coffee’ or ‘black coffee’ or ‘drip coffee’ or ‘house blend’ or however you want to say it, and get a hot cup of exactly that: ‘just coffee.’ It’s fun to spout a list of XYZ-achinos but why are people if that’s somehow accurate or insightful? He’s making shit up.