> And definitely I ll never sell anyone’s data.

But "I'll never sell the data" is different from "this service will never sell the data". If you sell the service, will you put it in the contract that any subsequent owner can never monetise the data? Will you decline a sale if they decline? How will you justify that to the board? What if they fire you to push the sale through?

Etc etc. "We'll never sell your data" is just empty words to me, except in one case: if you designed a system that never has my data in the first place.