This is my problem in every situation.

Want a car? Here are thousands of options. Want a fridge? Good luck in market research. Want a TV? Nope, I will not help. Too many variables. Bottle of water? Here are hundreds of options. Let's guess why one bottle can cost x100 times more than another.

Sometimes I just want simple things ... Like to drink a cup of coffee.

In my student time. There was a shop where we bought "Beer", "Cognac" or "Vodka", with corresponding simple labels. No trademarks, no info on producers. Very easy to choose.

I find coffee very approachable for people without any experience. If you have a good barista they should be able to make a good recommendation for you. Maybe start with something nutty or chocolatey and if you are a bit more adventurous, try a coffee with a berry flavored profile. For me the big surprise was when I started with specialty coffee that I could taste the difference between very small changes when pulling a shot.

> Want a fridge? Good luck in market research.

If paralysed by consumer choice I would lean on Which?[0] magazine which is run by the Consumers' Association charity. Perhaps there is something similar in your geography.

> In my student time. There was a shop where we bought "Beer", "Cognac" or "Vodka", with corresponding simple labels.

This reminds me of the grocery store in the film Repo Man[1] which had a few digs at consumerism. I prefer to know where my alcohol is from & who made it but I pass no judgement.

[0]https://en.wikipedia.org/wiki/Which%3F [1]https://en.wikipedia.org/wiki/Repo_Man_(film)