Oh sure, I have no objection to people doing it, enough people like Starbucks coffee to keep them in business and employing people and paying taxes so it's all good in that sense. I just don't partake.

Also if I like something (e.g. Whiskey) I try to find the bargain values that are still good (e.g. Evan Williams White Label 100 Proof) rather than spending a lot more on a bottle that's marginally (if at all) better but has a name with more cachet.