I mean, it's seldom that complicated even. They just went from having one choice of espresso to, likely, at most 3. The most fancy coffee shops I've ever been to usually don't have more than a couple espresso options dialed in at any given time. If you don't care, just pick the cheapest or ask for the person's favorite.

I'm sure there is some influencer/performative aspect to this as well that the author is reacting to, but the complaint strikes me mostly as a "I was ok with the status quo, and I dislike that other people prefer things other than that". Having preferences and choices is not by default some sort of pretentious thing!