There's a complication to starting a company. The execs answer to the board and investors. Since so many companies are unprofitable for so long, it is very difficult to start a company today without either being rich or being beholden.

I'm going to guess that most people who start companies are beholden. The investors need people to RTO for some important reasons - real estate values, economies built on supporting workers, and of course - some amount of lifestyle differentiation (a luxury of having fuck you money is being able to spend more time with friends and loved ones than the peasant class).

WFH is a one of the most disruptive cultural shifts ever - pushback was only expected.