I've been seeing some modern junk rig refits on the great lakes the last few years, which really gives me hope about dedicated "get there when we get there" sailors. Those things are basically optimized for chilling the fuck out. Easy to sail (entire tacking maneuver is basically just throw the rudder over and duck), easy to reef, don't heel as hard, straightforward to mend the sail or running rigging on the fly.

Only downside is their close haul is like 12º off the wind vs a bermuda rig and no one knows how to make them. The east coast (esp chesapeake) has some traditional gaff rig setups that have similar tradeoffs, like catboats. I would love to see more small production boats target this end of the "speed/comfort/cost" triangle. Currently it's like if the only bicycles available were race-ready track bikes. But sailing is already a small niche and new boats even smaller I think.

There's a subset of sailors that are looking for the 'optimal' rig, and are trying out various alternative options. And some people want to be different just for the sake of it.

I'd argue the Bermuda rig is overwhelmingly the dominant choice for a number of good reasons. Yes, upwind performance is one of them, but it can also be a good choice from a simplicity and workload perspective.

Choose a boat without runners or checkstays, install an auto-tacking rail, and you too can tack just by turning the rudder. Various autoreefing systems (rolling jib/main) are likewise common these days.