And would you think this way if they didn't spam the "accept the risk and continue" scareware?

Why is it phrased as the risk is coming from the web site, when the risk actually comes from the backbone and whoever is able to intercept your communications?

(paraphrasing from memory because it's a while since I've seen it)

> Your connection is insecure. Information you send could be intercepted by attackers. Accept the risk and continue?

Explains the problem in simple terms. Calls out the website for being lazy and careless. Gives you the option to proceed if you don't care.

Why is this scareware and how would you word it?