But ... i thought Google was standardizing the web.

Would they be introducing features to their browser at a speed no one else can match just to create a lock in effect instead?

And are those features benefiting every site or are they targeted towards Google properties?

They are standardizing the web.

>just to create a lock in effect instead?

No, developers requesting features and expressing pain points are a major motivator of changes.

>And are those features benefiting every site or are they targeted towards Google properties?

They are targeted towards web developers to enable them to create good experiences for end users.