I'm super skeptical of this article, particularly the inclusion of the phrase "DEI purge", which I cannot find attributed to a single quote in the article. There's a memo from CHRO Nickle LaMoreaux that is quoted from, but not linked to, and the memo itself seems like a pretty anodyne statement that doesn't allude to any "DEI purge" or even DEI related firings, even if it is hypocritical[1].

1: https://www.linkedin.com/posts/nickle-lamoreaux_dei-diversit...

There's a whole section of the article titled "DEI'ing inside" where they explain some tactics that fit the bill. Of course nobody said the phrase "DEI purge", that's the author summarizing it for a headline. I'm not really taking a stand on whether it's accurate or click/rage-bait, just saying this is standard writing style to summarize things into themes and it appears they have the content to back it up in the article, it shouldn't need to be a direct quote.