Within the last half decade it appears like IBM overtly markets to whatever administration and party is in power, a few years ago they were marketing creepy vaccine passports [1].

[1] https://www.ibm.com/think/topics/vaccine-passport

Has IBM ever let moral or ethical standards get in the way of profit? https://en.wikipedia.org/wiki/IBM_and_the_Holocaust

"…Black outlined the key role of IBM's technology in the Holocaust genocide committed by the German Nazi regime, by facilitating the regime's generation and tabulation of punch cards for national census data, military logistics, ghetto statistics, train traffic management, and concentration camp capacity."

Behavior won't change until incentives that cause the behavior change.